How does affiliate marketing work? This is one of the burning questions that every aspiring internet marketer asks. Affiliate marketing is an often-overlooked technique to drive sales and make serious online money. Extremely advantageous to affiliates and brands alike, the rising trend towards alternative marketing strategies has certainly paid off.
In fact: There’s a ten percent increase in affiliate marketing spending in the U.S. every year, which means that by 2021 it will be nearing $6.8billion. In other words, this phenomenon is set to continue to grow exponentially as brands battle for the attention of their target audience and start considering how they can further strengthen their presence on the web. Social media is one such buzzword. It was recently estimated that there are already more than six hundred million active social media users in the U.S. alone. This statistic is set to increase significantly as companies realise that these users are spending more time online than ever before.
Merchants and publishers alike are already making use of social media platforms to increase their exposure, build trust and establish a sense of community. In order to make money from them, affiliates need to do the same. By utilising Facebook and Twitter to send messages regarding products, promotions, and deals to the relevant audience, a business can effectively create a buzz about its offerings. As people begin to recognise the authors of these pieces, a link to the merchant’s website will automatically be added into the communication stream, leading to increased sales and, ultimately, conversions.
But how does affiliate marketing work in the context of Facebook and Twitter? The social media giants allow their users to tag photos and links so that others can then read them. When a user taps a piece of information, it becomes visible to all of their friends. The ability to socialise online via this platform encourages the creation of brand awareness for businesses. Brand recognition is an important factor that can increase customer conversions and ultimately increase profit margins.
Affiliates earn commissions based on the revenue that is generated by sales generated from their posts. In other words, if you are an affiliate and someone clicks on your affiliate link, you earn a commission. For the publisher, this revenue is paid to the advertiser on a regular basis. These networks are a great way for both parties to benefit, with the affiliate gaining a solid reputation while the publisher benefits from increased traffic and potentially higher commission checks.
One thing that many new affiliate marketers fail to realise is that there is no pay per click program on the internet. Companies that have pay per click programs may offer a small upfront payment but that money disappears immediately when the consumer actually clicks on the merchant’s link. Affiliate marketers need to realise that once they have posted a merchant’s link on their site and a consumer has clicked on it, they are now engaged in an affiliate marketing relationship. If the consumer decides not to make a purchase after clicking the link, then the affiliate has not earned any compensation. Affiliates therefore need to be aware of this fact and make sure that they will not take any payment before a sale has been completed.
To be successful at earning a passive income through affiliate marketing, you will need to build up your social media profiles, create a blog or website and start submitting good quality content to article directories. Article directories are an excellent way to build your credibility as an author. This will in turn attract more visitors to your website. The more traffic you attract, the higher your chances of making a sale. If you want a successful business, you will also need to engage in promoting your products through blogs, YouTube and social media. Your goal is to generate as much relevant backlinks to your site so that search engines will rank you accordingly.
Finally, in order to earn a passive income through affiliate marketing, you need to have a strong customer base. In other words, you must attract high quality traffic to your website and then convince them to make a purchase if they are truly interested in the merchant’s product. If you do not have the means to convince them, then no one will. Thus, a strong customer base is vital to running an effective affiliate marketing business.