Your writing voice!
How to find self writing “Voice” especially if your blog is business oriented? It’s Easy!
It’s much like writing a personal journal on topic of your interest. Here are some tips to initiate you:
- Write in a manner that’s entirely natural to you (use words and phrases that you would use naturally in speech);
- Let your views and passions emerge through your writing;
- Use imagery and metaphors to make your writing more vivid and articles interesting;
- Write for your visitors. Imagine who you’re writing for and ‘speak’ directly to them like they are sitting in the same room with you.
This is the 2nd step from web site and blog content tips, so lets see how to establish a writing voice!
Making the difference in business blogging
Blogging is important because if someone is going to do business with you, they have to like you, or at least to respect you. People are sick of cold corporations, 
and they want a real human being they can identify with. So don’t be afraid to be “normal“. Don’t be afraid to be YOU. If you are reserved, there is a risk that your message will not come to people who will like and respect you. Setting aside could dilute your online business. So once more time “don’t be afraid to write articles in manner that is common to you and don’t be afraid to be yourself”.
It’s important to be professional, but don’t be so professional that you kill your personality. Let me make additional note here. Most people who visit my blog don’t care much about me, what is logical, because they are coming here to pick information that are relevant to them, but it’s important the people understand that behind this site and documents is real human, and not some automation or robot work.
You can put your picture on the weblog, what your background is…where you’re from…what you like to do…some of your beliefs and values… etc, but note that there is a difference between giving your personal story and using personality in your writing voice.
The formula is: When you are watching a movie you are not getting character whole bio before the film has begun. You are meeting the character through scenes and situations. The same is with blogging. As a blog author imagine yourself as a movie character.
You can put your personality through blogging, but if your weblog is business oriented why should you review Indiana Jones movie? (Except if your blog is about films). Who cares what you think about latest blockbuster or music concert? Your readers want content on the topic of your site. However there is a difference if you mention somewhere in the post and go further or to have one such a post in 15 to 20. Don’t forget to respect your readers time, they are your partners. By the way, do you think Harrison Ford is too old for such adventures?
Above all, concentrate on your blog topic and remember that writing is a communication, and you have to establish a connection between yourself and your readers. Even if your blog is business type, the best way to establish a connection is when your personality comes through in your writing.
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